DKV Euro Service: News and press releases

DKV Euro Service: News and press releases

12.12.2017 back press release

A systematic approach to innovation

Students to improve the emergency breakdown call service DKV ASSIST using design thinking

Four master's students from the Technical University of Munich and four from the universities of Modena and Reggio Emilia are currently reshaping the emergency breakdown call service DKV ASSIST to be even more strongly focused on the needs of the customer. After a kick-off event at the renowned Stanford University attended by 300 international participants during the previous week, the nine-month design-thinking cycle has now started. The aim is to have a functional prototype ready at the end of the project. What type of product this prototype should be is left completely up to the students.

"The design-thinking approach provides us with an innovative route to product development," says Kim Remy, who is coordinating the project on the DKV side. "The process involves identifying the needs of the user in developing creative solutions." It works by comparing performances (benchmarking) and the continuous development and improvement of prototypes.

The basis for the product development is exclusively the needs of the user and not the technical feasibilities. To ensure this is the case, the students visited DKV emergency call centres all over Europe and interviewed fleet managers and drivers. An important component of the design-thinking process is the repeated improvement of the product.

The results of the project will be presented in public at a closing event at Stanford University on 10 July 2018.