DKV IS A BRAND OF THE CENTURY
In many parts of the world, when people ask for a Tempo, they mean a paper handkerchief; an Aspirin, they need a headache tablet and by Kärcher, they are referring to a pressure washer. Over time, brand names such as Tempo, Aspirin and Kärcher have become synonyms for complete product categories. DKV was elevated to this exclusive club of brands in Frankfurt recently by being selected as one of the brands of the century: a “Marke des Jahrhunderts”. Ulrich Wolter, Director of Marketing at DKV, explains in the interview how a brand becomes a brand of the century and why having a strong brand is important.